My concern about social media rests within three main points.
- I strongly argue that understanding an audience is a key component of interconnecting people. Central to my leadership philosophy is the phrase, "Gauge people then Engage them." A main point of debate in my conversation with Toner was the conflicting views we have on the role of an audience in the world of social media. I posit that understanding an audience and actually having one are required before I attach the word "social" to anything. If there's no one reading this, or some folks that I do not have the opportunity to know (and they never comment), then nothing social is happening. What makes people want to read someone else's blog that they do not know? How can I get better at relationship-building without knowing and understanding my audience?
- Blogs lack creative controversy. One of the things that makes us learn as humans in a dynamic society is our ability to engage in meaningful dialogues with each other on a regular basis. If you disagree with this post, we have gained more than if you passively agree. Posts must cause the reader to invest in a thought, then in some capacity discuss it with someone else in order for anything "social" to happen. Does this happen more often than not with social media? That is my million dollar question.
- Blogs that serve as journals or resource libraries disrupt the level of person-to-person interaction that I deam invaluable. Am I now just arguing against the internet as a whole? No. But I think that as we move further towards purely online resource libraries (talk to any high school student now about resources they use to write a paper and I'm sure wikipedia is central to their arsenal) and communication outlets we move further away from our best primary source...an in-the-flesh person. Instead of rushing back online (another problem) to see if anyone responded to this post, shouldn't I just expect that someone will call me and talk about it?